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Care.
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"Strong opinions, weakly held." (do the work, then do it again)
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Give what you have to offer.
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Seek challenges. Don't be lazy
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Open-mindedness. atrophies if you don't actively expose it to new things
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Breadth
>
Depth
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Chummy & Friendly & Neighborly & Inviting.
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"Good" is the enemy of "Great."
"Perfect" is the enemy of the future (and it's gross)
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profit is not the bottom line
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comedy matters
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No douchebags. *personal definition of a douchebag: putting image over other people's feelings.
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abhor excess
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Backlogs are bad. Now, or you risk never. Maintenance is cheaper and better.
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transparency almost always pays off. Share all the things
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investigate the impossible
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make choices that enable (rather than limit) further choices
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see it another way
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fear is not a good reason
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take some time to celebrate & some time to be critical but not much
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distrust certainty. Make doubt into experimentation, not paralysis
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Do the homework. You always learn something.
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Invest in tools, skills & relationships
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mind your metrics
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be observant & alert.
Anticipate & read minds.
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Say it out loud.
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Revise this list as often as necessary. But not more often